Los Angeles: Singer Rihanna has been named because the “World’s Richest feminine Musician” by the Forbes magazine with associate degree calculable fortune of $600 million with the majority of that coming back from her Fenty beauty vary.
She’s overtaken Madonna and Beyonce, WHO antecedently flat-top the list, the BBC reportable.
You could be forgiven for forgetting Rihanna even makes music – her last studio album “Anti” came get into 2016.
However, the 31-year-old has been golf shot her efforts into her beauty, nightclothes and consumer goods ranges.
Rihanna – real name Robyn Rihanna Fenty – launched Fenty Beauty in Sep 2017 and it’s calculable it racked up sales of $100 million in its initial few weeks. The Forbes estimates that the corporate generated $570 million last year.
Experts say Rihanna’s endowed her cash sagely.
“Globally the complete beauty trade is price $480 billion – in 2018 the united kingdom market was valued at $17 billion,” aforementioned Hannah Arthur Symons, international Beauty Manager at Euromonitor International.
Hannah’s job is to trace the expansion of the wonder trade – searching for trends.
“Rihanna’s success clearly doesn’t come back off the rear of the music though that’s however she ab initio gained fame.
“It’s all concerning her connexion and the way she resonates with customers on-line. She’s terribly connected to her fans through social media and she’s continuously change them on the most recent merchandise and things like launch dates,” Hannah value-added.
As well as her beauty vary, Rihanna conjointly contains a nightclothes line and recently created history by changing into the primary lady to own a consumer goods vary with French company Moët Hennessy Joe Louis Vuitton (LVMH).
Hannah thinks a part of Rihanna’s success is she’s appealing to a awfully wide audience.
“A ton of the individuals shopping for her merchandise aren’t those that were shopping for her music. Rihanna has been around for fifteen years however the individuals shopping for her merchandise square measure aged 16-19, thus wouldn’t are around once she started creating music.
“And it’s not simply because she caters for darker skin tones either, she conjointly caters for individuals at the paler finish of the spectrum. And it’s this comprehensive component that produces her stand out.
Hannah aforementioned she’s conjointly been wise partnering with a main street merchandiser, creating her merchandise a lot of accessible.(FA9NEWS)