OnePlus was best selling premium smartphone brand in 2018: Counterpoint

New Delhi: OnePlus has emerged because the best commercialism premium smartphone whole in 2018, in keeping with Counterpoint Market Monitor Service.

According to Counterpoint’s recently discharged this autumn 2018 report, the Shenzhen-based company has conjointly captured 12 months of the premium smartphone market retentive its No. one position for the third quarter consecutively. within the same quarter, Apple and Samsung’s market share within the premium smartphone section in India stood at half-hour and twenty sixth severally.

OnePlus six was the highest-selling model within the premium section in 2018 followed by OnePlus 6T. OnePlus was conjointly the quickest growing premium smartphone whole annually, growing at eighty fifth YoY. During Q4, OnePlus 6T helped the whole to widen the market share gap with its nearest competition, that is currently at 100%.

Karn Chauhan, the analysis Analyst at Counterpoint analysis, said, “OnePlus recorded its highest ever shipments during a single quarter to guide the premium smartphone section for 3 serial quarters. to boot, the success of OnePlus drove overall premium smartphone shipments to a record variety during a single year. This was driven by sturdy demand of its latest OnePlus 6T throughout the merry season. The momentum continues even once the merry season because of sturdy word of mouth and products feedback from the top users. Its latest growth into the offline area beside expertise Stores can facilitate it to achieve potential user base in coming back quarters.”

The smartphone is currently accessible for general sales across all channels as well as,, Reliance Digital shops, Croma shops and every one OnePlus exclusive offline stores.

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